Jan-Eric, Marketing UFLP Marketing

Unilever has so much variety…

 

BCS, Ice Cream, Personal Care – At Unilever I am particularly fascinated by its variety


Hi everyone, my name is Jan-Eric and I am Marketing Trainee in the Unilever Future Leaders Programme. In the Marketing UFLP in Germany you pass through three different placements. The first rotation usually takes you in the field force. The second station is completed in the Brand Building department, which is the local marketing for Germany, Austria and Switzerland. Finally, the third rotation often leads you abroad, mostly to our European or Global headquarters in Rotterdam or London. There, the Brand Development takes place, which corresponds to the global marketing.

Read more “Unilever has so much variety…”

Angus Giddins Business areas

Summer Placement Mid-Point Reflection!

Having now worked at Unilever for 6 weeks, some Summer Placement students reflect on their experience as they reach the half-way point…

Charndeep Singh, Supply Chain

Charndeep

Office Location: Manufacturing Excellence Centre (MEC) Port Sunlight

Most exciting experience so far: Leading Autonomous Maintenance training sessions for operators.

Key skill  learnt you will take back to university: People management skills. Having to coordinate with and motivate operators and engineers to comply with standards set and improvements made has been challenging but highly rewarding.

Read more “Summer Placement Mid-Point Reflection!”

Lara Giardina Human Resources

Our Brands? It’s all about the people behind them

How many times did you think “Do we really want to gain a seat in the market? Let’s invest in Sales and Marketing”

Yet, there are not specific functions which are more important than others. Being successful in our markets is the result of an equation in which all our functions play a fundamental role.


But what’s the role of HR in this equation?

You may also think brands are our ‘only’ most valuable and strongest asset, and therefore our key ingredient to success. But how come these brands, among tons of other competitor’s brands, have always managed through the years to maintain their high market share and a strong brand equity? The answer is easy: it’s because of the people behind these brands!

Read more “Our Brands? It’s all about the people behind them”

walls ice cream on the beach Unilever Future Leaders Programme

How a love of Cornetto led one UFLP to…

Today we talk to Elena Battini, an Italian native who embarked on the UFLP almost two years, starting in Rome.

Like many people, Elena did not know Unilever was the company behind one of her favourite brands – Cornetto. She came to learn about the organization during her Bocconi University days in Milan while studying for a business degree in International Management.

She decided to apply for the UFLP and was successful in securing a place on the Go-To-Market UFLP (marketing and sales).

The 26-year-old from Parma has worked in Customer Development since joining the company and has taken part in two international rotations so far.

Read more “How a love of Cornetto led one UFLP to Unilever”

Raji profile pic Business areas

6 months down the line: Raji Khaira, Marketing IP

Hi my name is Raji and I am currently an undergraduate placement candidate, in marketing at the wonderful world we call Unilever. I study Business and International relations at Aston University. I have worked in retail as a part time job for many years mostly at phone shops, so I enjoy a good sale and definitely love the evolving world of technology. Read more “6 months down the line: Raji Khaira, Marketing IP”

Fleur profile pic Unilever

Fleur – Team Benelux 2015 UFLL

Experience UFLL

Hello all, my name is Fleur and I was a member of the Benelux team earlier this year as part of the Unilever Future Leaders League. Experiencing the Global final of the Future Leaders ‘ League in London was really fantastic and surpassed all my expectations. I met students from (30!) different countries around the world, from the Ivory Coast to Iran to the Philippines. What an incredible international experience! During the UFLL we had conversations with Unilever’s top executives like Paul Polman and, of course, we also attended social events in breathtaking locations during the program. I feel really lucky to have had this experience and to have got to meet so many beautiful and different people from around the world. Even though we were so different, every student shared the same passion to make a positive contribution and create a brighter future.

Team Benelux meeting Paul Polman
Team Benelux meeting Paul Polman

Learning experience

It is extremely valuable to meet Unilever professionals and to get personal and professional advice.  In a very passionate and casual way, they told the participants about the leadership qualities that will be required in the future. It was inspiring to see what an impact such leadership can have on an organization and its people. We noticed that everyone uses this common goal as a guideline to decision-making in all layers of the Organization, creating a more sustainable future with every small steps.

Surprising insight

I had always felt that leadership is only leadership if you have an impact on a lot of people and at least made it on to the 8pm News. Unilever’s FLL showed me that leadership can also be in the small things; in the inspiration and enthusiasm that you transmit to people in for example your sports association, your job or towards your fellow students. Sometimes you give others the nudge in the back without knowing yourself!

Why did you signed up for the FLL

I wanted to orient myself for a worldwide career within FMCG. I did not feel like applying for all the different business competitions organized by the many companies, with students who were most likely just like me (same background, in study and extracurricular activities). When I heard about the Future Leaders ‘ League at Unilever I was extremely excited. A unique concept: a week long global challenge in an international city, trainings and personal talks at the highest level and that together with students from all over the world. Who does not want that?? Looking back on this week, I’m sure that no one should miss this during their student days. I want to encourage everyone to apply, because if you don’t you will regret it for a long time!

UFLP Application

Of course I’m going to apply for the UFLP! After participating in this week there is no doubt about it. If only it is to see all the participants and the organization once more. All participating students are very supportive towards each other, we hope to encounter each other again soon as trainees within Unilever.

(AND SHE GOT IN! SHE IS NOW A MARKETING TRAINEE FOR LIPTON, AND STARTED ON THE 1st OF SEPTEMBER)

If you’re interested in joining the UFLL visit https://unilevereuropefll.com/

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My UIIP Experience: Petra Zilincanova, Marketing SP

Hi all!

My name is Petra and this summer I have been lucky enough to join the ice cream Marketing team. I have been working on various brands such as SNOG, Carte D’Or, Viennetta and Wall’s. I feel very nostalgic about the amazing experience I had at Unilever.

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You probably heard many amazing things about Unilever- how everybody is very welcoming, how you are given full responsibility from day one, how exciting the industry and brands are and especially how much you learn in such a short space of time. I did not expect all of this to happen, but the reality is even better than it sounds. I am working in a multimillion corporation, in a team full of intelligent and experienced people and I still feel relevant, heard and important for business performance.

When I was applying for this role, I did not have a clear image of what marketing at Unilever really was. I would now sum it up as a managerial role that requires you to be on a constant move, communicate with a lot of stakeholders (creative agencies, customer managers, market research, and your team) and be really good at task switching. By that I mean, within one day I can work on an organizing an event, preparing a presentation, ordering samples and going to training sessions to learn more about the company. Essentially, as a marketer at Unilever you get to decide on what, when and how a product is presented to the consumer. But do not worry- it is not stressful, it is exciting! You can never get bored at Unilever. Being able to execute brand strategies and see the results in the markets is such a great motivation! Besides that, EVERYONE in the ice cream team is always happy to take a break and help me out, teach me new skills and support me if I feel insecure.

I was assigned to 4 brands, hence I am learning so much about different management styles, brand personalities and their executions. I am working on many different projects for very different brands. All of these projects are new to me so you can imagine how much I got to learn in such a short period of time!

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But enough about serious stuff- Unilever is a FUN company to work for! Everyone is always smiling, joking around. People always find time to unite and celebrate big occasions, for example by going to a Zoo or to a team meal. We have a gym where I meet people from various departments, a shop where I can buy lots of products, the ice cream team has free ice cream in the office, we have flexible working hours, frequent new product tasting sessions and often attend brand events! But most importantly, I met so many inspirational people, that I will never forget and hopefully keep in touch for longer than the internship lasts.

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Unilever really is a company that feels like home and has helped me to grow immensely. I have a lot to remember and am now looking forward to working in marketing in the future.

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Event Management Experience: Charlotte, Marketing SP

Hi Everyone,

I’m Charlotte from Exeter Uni and sadly my summer placement at Leatherhead is almost over. I’ve been working in the ice cream marketing team on Cornetto which has been amazing and I can’t believe how much I have learnt in such a short time! Everyone has been so supportive and I was made to feel welcome and part of the team from day one.

As Unilever operates in the FMCG sector I was attracted by the fact that our products are in 9 out of every 10 UK homes, so I’d be exposed to so many brands I use every day! I didn’t have any previous marketing experience and was excited to be given the opportunity to help organise and attend lots of cool events. They say every picture paints a thousand words, so I thought you might like to see some of the things I’ve been up to over the past 11 weeks…

I travelled to Birmingham to an after prom party with Rixton. The Twitter competition winner said the party was ‘the best night of her life’. It was interesting to see how a brand deals with an artist through PR and the legal side of organising an event for under 18s.

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I helped organise ‘Cornetto Beyond The Screen’ an experiential at Westfield shopping centre in Stratford where we had a pop-up cinema for a month. It included an immersive theatre surprise for consumers where the actors appeared from behind the big screen after the film to act out further scenes in a secret room. One day Tom Daley popped in with his friends which was a great picture to post on Twitter!

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Once a month the ice cream team have a meeting where sales and performance of our products are discussed with the customer account managers (CAMs). We had a trip to the SNOG bus on the South Bank, visited the Magnum Pleasure Store in Covent Garden and finished the day off by going through Cornetto’s unique experiential!

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London Zoo was the venue for the ice cream brand cascade, where each brand presents how their year has gone and then introduces all the new products for next year to CAMs and our agencies. I helped out by setting up the room with props, pull up banners and handing out the products for the audience to sample throughout the presentations. At the end of the day we had time to explore the zoo!

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I had the opportunity to ‘hawk’ at Thorpe Park, suitably dressed in a promotional t-shirt, selling Cornettos to excited consumers enjoying a day out. After a successful day of sales we had some down time to experience the rides!

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I’ve visited PR companies and media agencies, liaised with designers and printers to create vouchers, leaflets, posters and props for events and not forgetting sampling lots of ice-cream. My placement has been challenging with long hours and tight turnarounds but I’ve loved every minute of it and really hope once I’ve finished my business degree I go from uni-leaver to Unilever!

Groepsfoto Business areas

My UIIP Experience: Cinzia Corroppoli, Marketing IP

Hello,

I am Cinzia and I am a Brand Development Intern in the Unilever Marketing & Innovation Hub in Rotterdam, Weena. I am Italian and I graduated this year in International Management at Bocconi University. I joined Unilever in March after another internship in Amsterdam and, after almost a year in the Netherlands, I can definitely say this a great country to live in!

I always wanted to join a global firm where it is possible to touch the lives of millions of consumers through amazing products and brands while working in an international office environment. At the same time, I was looking for an organization committed to sustainability. This is why Unilever has always been a dream for me and I was thrilled when I knew I was going to take part to the Unilever International Internship Program in the European HQ!

I currently work in the Baking, Cooking and Spreads company on several expert baking margarine brands. Margarine is one of the oldest Unilever categories and it is fascinating to work on brands with such a strong heritage. During my internship, I worked on several digital marketing projects as a digital campaign to support the launch of our new product in the UK market and the launch of a new website for the brand. Every day I deal with agencies, programmers and local teams and no two days are the same.

You might still be wondering if Unilever is the right company for your internship. Is FMCG the best industry for me? What my roles and responsibilities would exactly be as intern? How does the office atmosphere look like? Based on my experience, I can say that if you wish to work in a challenging, fast-paced, international environment, the UIIP will exceed your expectations. As an intern you will take part in big projects and the support of your manager and your colleagues will help you improve your Marketing skills while contributing to your personal development. On top of everything, you will have the chance to meet amazing interns coming from all over Europe that will immediately become your family (the so-called ‘Unilever family’ J).

But let me tell you more about our adventures as interns in the next post.

Stay tuned!

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