Jan-Eric, Marketing UFLP Marketing

Unilever has so much variety…

 

BCS, Ice Cream, Personal Care – At Unilever I am particularly fascinated by its variety


Hi everyone, my name is Jan-Eric and I am Marketing Trainee in the Unilever Future Leaders Programme. In the Marketing UFLP in Germany you pass through three different placements. The first rotation usually takes you in the field force. The second station is completed in the Brand Building department, which is the local marketing for Germany, Austria and Switzerland. Finally, the third rotation often leads you abroad, mostly to our European or Global headquarters in Rotterdam or London. There, the Brand Development takes place, which corresponds to the global marketing.

Read more “Unilever has so much variety…”

Angus Giddins Business areas

Summer Placement Mid-Point Reflection!

Having now worked at Unilever for 6 weeks, some Summer Placement students reflect on their experience as they reach the half-way point…

Charndeep Singh, Supply Chain

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Office Location: Manufacturing Excellence Centre (MEC) Port Sunlight

Most exciting experience so far: Leading Autonomous Maintenance training sessions for operators.

Key skill  learnt you will take back to university: People management skills. Having to coordinate with and motivate operators and engineers to comply with standards set and improvements made has been challenging but highly rewarding.

Read more “Summer Placement Mid-Point Reflection!”

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6 months down the line: Raji Khaira, Marketing IP

Hi my name is Raji and I am currently an undergraduate placement candidate, in marketing at the wonderful world we call Unilever. I study Business and International relations at Aston University. I have worked in retail as a part time job for many years mostly at phone shops, so I enjoy a good sale and definitely love the evolving world of technology. Read more “6 months down the line: Raji Khaira, Marketing IP”

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My UIIP Experience: Petra Zilincanova, Marketing SP

Hi all!

My name is Petra and this summer I have been lucky enough to join the ice cream Marketing team. I have been working on various brands such as SNOG, Carte D’Or, Viennetta and Wall’s. I feel very nostalgic about the amazing experience I had at Unilever.

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You probably heard many amazing things about Unilever- how everybody is very welcoming, how you are given full responsibility from day one, how exciting the industry and brands are and especially how much you learn in such a short space of time. I did not expect all of this to happen, but the reality is even better than it sounds. I am working in a multimillion corporation, in a team full of intelligent and experienced people and I still feel relevant, heard and important for business performance.

When I was applying for this role, I did not have a clear image of what marketing at Unilever really was. I would now sum it up as a managerial role that requires you to be on a constant move, communicate with a lot of stakeholders (creative agencies, customer managers, market research, and your team) and be really good at task switching. By that I mean, within one day I can work on an organizing an event, preparing a presentation, ordering samples and going to training sessions to learn more about the company. Essentially, as a marketer at Unilever you get to decide on what, when and how a product is presented to the consumer. But do not worry- it is not stressful, it is exciting! You can never get bored at Unilever. Being able to execute brand strategies and see the results in the markets is such a great motivation! Besides that, EVERYONE in the ice cream team is always happy to take a break and help me out, teach me new skills and support me if I feel insecure.

I was assigned to 4 brands, hence I am learning so much about different management styles, brand personalities and their executions. I am working on many different projects for very different brands. All of these projects are new to me so you can imagine how much I got to learn in such a short period of time!

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But enough about serious stuff- Unilever is a FUN company to work for! Everyone is always smiling, joking around. People always find time to unite and celebrate big occasions, for example by going to a Zoo or to a team meal. We have a gym where I meet people from various departments, a shop where I can buy lots of products, the ice cream team has free ice cream in the office, we have flexible working hours, frequent new product tasting sessions and often attend brand events! But most importantly, I met so many inspirational people, that I will never forget and hopefully keep in touch for longer than the internship lasts.

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Unilever really is a company that feels like home and has helped me to grow immensely. I have a lot to remember and am now looking forward to working in marketing in the future.

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Event Management Experience: Charlotte, Marketing SP

Hi Everyone,

I’m Charlotte from Exeter Uni and sadly my summer placement at Leatherhead is almost over. I’ve been working in the ice cream marketing team on Cornetto which has been amazing and I can’t believe how much I have learnt in such a short time! Everyone has been so supportive and I was made to feel welcome and part of the team from day one.

As Unilever operates in the FMCG sector I was attracted by the fact that our products are in 9 out of every 10 UK homes, so I’d be exposed to so many brands I use every day! I didn’t have any previous marketing experience and was excited to be given the opportunity to help organise and attend lots of cool events. They say every picture paints a thousand words, so I thought you might like to see some of the things I’ve been up to over the past 11 weeks…

I travelled to Birmingham to an after prom party with Rixton. The Twitter competition winner said the party was ‘the best night of her life’. It was interesting to see how a brand deals with an artist through PR and the legal side of organising an event for under 18s.

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I helped organise ‘Cornetto Beyond The Screen’ an experiential at Westfield shopping centre in Stratford where we had a pop-up cinema for a month. It included an immersive theatre surprise for consumers where the actors appeared from behind the big screen after the film to act out further scenes in a secret room. One day Tom Daley popped in with his friends which was a great picture to post on Twitter!

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Once a month the ice cream team have a meeting where sales and performance of our products are discussed with the customer account managers (CAMs). We had a trip to the SNOG bus on the South Bank, visited the Magnum Pleasure Store in Covent Garden and finished the day off by going through Cornetto’s unique experiential!

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London Zoo was the venue for the ice cream brand cascade, where each brand presents how their year has gone and then introduces all the new products for next year to CAMs and our agencies. I helped out by setting up the room with props, pull up banners and handing out the products for the audience to sample throughout the presentations. At the end of the day we had time to explore the zoo!

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I had the opportunity to ‘hawk’ at Thorpe Park, suitably dressed in a promotional t-shirt, selling Cornettos to excited consumers enjoying a day out. After a successful day of sales we had some down time to experience the rides!

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I’ve visited PR companies and media agencies, liaised with designers and printers to create vouchers, leaflets, posters and props for events and not forgetting sampling lots of ice-cream. My placement has been challenging with long hours and tight turnarounds but I’ve loved every minute of it and really hope once I’ve finished my business degree I go from uni-leaver to Unilever!

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My UIIP Experience: Cinzia Corroppoli, Marketing IP

Hello,

I am Cinzia and I am a Brand Development Intern in the Unilever Marketing & Innovation Hub in Rotterdam, Weena. I am Italian and I graduated this year in International Management at Bocconi University. I joined Unilever in March after another internship in Amsterdam and, after almost a year in the Netherlands, I can definitely say this a great country to live in!

I always wanted to join a global firm where it is possible to touch the lives of millions of consumers through amazing products and brands while working in an international office environment. At the same time, I was looking for an organization committed to sustainability. This is why Unilever has always been a dream for me and I was thrilled when I knew I was going to take part to the Unilever International Internship Program in the European HQ!

I currently work in the Baking, Cooking and Spreads company on several expert baking margarine brands. Margarine is one of the oldest Unilever categories and it is fascinating to work on brands with such a strong heritage. During my internship, I worked on several digital marketing projects as a digital campaign to support the launch of our new product in the UK market and the launch of a new website for the brand. Every day I deal with agencies, programmers and local teams and no two days are the same.

You might still be wondering if Unilever is the right company for your internship. Is FMCG the best industry for me? What my roles and responsibilities would exactly be as intern? How does the office atmosphere look like? Based on my experience, I can say that if you wish to work in a challenging, fast-paced, international environment, the UIIP will exceed your expectations. As an intern you will take part in big projects and the support of your manager and your colleagues will help you improve your Marketing skills while contributing to your personal development. On top of everything, you will have the chance to meet amazing interns coming from all over Europe that will immediately become your family (the so-called ‘Unilever family’ J).

But let me tell you more about our adventures as interns in the next post.

Stay tuned!

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My UIIP Experience: Eva Karkoni, Marketing SP

Hi everyone,

My name is Eva and I joined Unilever almost 6 months ago as a Skin Cleansing Shopper Marketing intern.

Let me begin with some things about myself. I studied Marketing and Advertising in Athens and I am currently doing my Master’s in Marketing at the Erasmus University of Rotterdam which-fingers crossed- I am about to finish soon. I must admit that trying to combine work with a demanding study schedule was not an easy thing and if I ever make it I will throw a great party in the Weena Office (Just kidding here)!  However, Unilever provides a quite flexible environment, especially for students, and thus, I did not miss any of my classes I had to attend.

So, despite my Marketing background, I decided to do an internship in Customer Marketing, a field closer to Customer Development than Marketing. I did so, because I think it is preferable to wander around different positions and fields before deciding what you are mostly interested in. Honestly, if you think about it, internships are a good opportunity to explore your skills, talents and interests as well as gain experience and insights from different teams and departments.

The most interesting thing of my work is that being part of the CD department, means that you work for more than just one brand. Therefore, as a Skin Cleansing intern I work for Dove, Radox, Lux and Zwitzal (i.e. the baby care brand) which is much more interesting that you can imagine. You have to handle plenty of projects on a daily basis, brief agencies, collaborate with the Brand Development teams and other teams as well.

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To be more specific, Customer Marketing is Marketing at the Point-of-Sale, i.e. creating the appropriate displays, key visuals, call-to-actions and make them match with the brand’s personality in order to raise awareness and drive purchase intent. As part of my daily activities, I am in constant contact with our agencies responsible for developing the assets and the visuals. It is a role involving a lot of people and responsibilities due to the variety of brands and tasks. Along with some big projects, we also have to handle other minor ones that pop up during the day. This is great as it adds a splash of variety in life!

Of course, there are days that nothing goes well. I must admit that I encountered many difficulties especially in the beginning – the transition from careless student life to being a full time employee is not the easiest thing in life!

Something else that also fascinates me is the international environment we live in. It is fantastic to interact with people from all over the world on a daily basis and be acquainted with different personalities and cultures. If you think about it, there are 500 people in the building with different backgrounds and habits. On one day, you may find yourself talking about the Brazilian carnival and on the other day discussing the Arab Spring!

Furthermore, UL has some of the most famous and successful brands in the FMCG industry. It is thrilling to work for Dove, Ben and Jerry’s or Magnum and know that you are a part of their success and that you have contributed to their beautiful story.

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Therefore, now that this 6-month experience ends, I must admit that working for Unilever has been a very exciting and interesting period of my life and it gave me the opportunity to gain work experience as well as invest in my self-development in both professional and personal terms. I became more proactive and decisive as well as learnt how to operate efficiently under tight deadlines and a high level of pressure.

Overall, being part of the amazing team of UL is an experience I will always remember. I am happy for these 6 months and it was definitely worth it.

That is all from me for now!

Stay tuned from more stories of the wonderful world of Weena!

Eva

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My UIIP Experience: Kiki Huangm, Marketing SP

Hi everyone, my name is Kiki and I am currently on the Unilever International Internship programme based in Rotterdam. I am a Marketing intern working on Axe.

“Advertising and marketing products for men is not necessarily a girl’s dream.”

This is exactly what I thought when I moved to Unilever from another internship in the cosmetics industry. But this brand is definitely one of the coolest brands in male FMCG and is, in my opinion, the holy grail of Unilever.

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My internship started in mid-March 2015 and I had to relocate from Germany to the Netherlands. This was however not my first time in Rotterdam because I went to University here back in 2011. Growing up in a small German town as one of the only two Chinese kids in school (the other kid was my brother), I was always left with a feeling of curiosity for the undiscovered and foreign. Moving to a city abroad turned out to be a great decision and solution to this problem!

And then the day came. With the end of three great years studying business in an international environment, a choice had to be made. Despite the feeling of being so much older, wiser and accomplished than before, I was still not ready to define my future path yet. So, I ended up taking one year to get some real work experience.

Long story short: I set foot in the Rotterdam offices on March 18 for a 6-month adventure in brand development. As the name reveals, you are involved in developing how a brand sounds, looks and feels. All concepts and ideas behind a brand must be clearly defined and expressed. The other part of this department is concerned with communicating and aligning with the local markets and to provide them with the right tools to land the products in the best manner.

After my first week I was assigned my first project: Planning a 2-day launch event. I had to organize this workshop for 60 people coming from the European headquarters and all of our European markets. This really big challenge showed me right away how much responsibility was assigned to me after just one week. As an intern you really feel like a full team member and are accounted for your projects. It was a real emotional and physical rollercoaster during the planning period with a peak at the actual orchestration of the event. Think of building retail spaces and point-of-sale materials, ordering mock-ups for products, setting up virtual reality, getting creative for the goodie bags and in the decoration of the locations. In these two months of planning, it was a real challenge to be aware of all the things happening around me and to pull the right strings. Finally, the event took place and turned out to be very successful. This was my first milestone of this internship.

After these intense months, my main responsibility became artworks – not necessarily the most fun part of working in Brand Development. Nevertheless, it is a job that needs to be done and is a significant part of the bigger picture. This is the part where I actually learned the most about the FMCG industry but also ways of working within Unilever. It is quite insightful in terms of how the company operates and how decisions are made. You will not believe how much of a deal these artworks are!

But let me tell you more about the whole UIIP experience in my next post. Stay tuned!

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