BCS, Ice Cream, Personal Care – At Unilever I am particularly fascinated by its variety
Hi everyone, my name is Jan-Eric and I am Marketing Trainee in the Unilever Future Leaders Programme. In the Marketing UFLP in Germany you pass through three different placements. The first rotation usually takes you in the field force. The second station is completed in the Brand Building department, which is the local marketing for Germany, Austria and Switzerland. Finally, the third rotation often leads you abroad, mostly to our European or Global headquarters in Rotterdam or London. There, the Brand Development takes place, which corresponds to the global marketing.
I started my traineeship in the field force of Ice Cream in September 2016. This was a very exciting time. I took care of our customers in Berlin – from small-volume customers such as kiosk owners and kebabs to cinemas, as well as starred restaurants. I ensured that our customers always had enough promotion material but also that they know about our latest product innovations.
In January I moved on to my second rotation. Since then, I have been working in the Brand Building of Skin Cleansing on Dove and Dove Men+ Care in our office in Hamburg. In this area, I adapt global campaigns to the local market and accompany our products throughout their entire product life cycle.
“I learn something new every day”
I particularly like the diversity of the Future Leaders Programme. You explore various functions on several brands in different categories and at different locations. Furthermore, you meet a variety of different people – I have the feeling to learn something new every day.
I have already been convinced by Unilever since my six-month internship for Baking Cooking Spreads (BCS) in Rotterdam. During this time, I noticed that Unilever differs clearly from other companies. On the one hand because of its corporate culture, which in my opinion is very positive – Everybody is very open-minded and helpful – and on the other hand due to the strong brands. For me personally, it is very exciting to work on brands that are known all over the world and that at the same time stand for something so positive, as Unilever brands do.