My name is Eva and I joined Unilever almost 6 months ago as a Skin Cleansing Shopper Marketing intern.
Let me begin with some things about myself. I studied Marketing and Advertising in Athens and I am currently doing my Master’s in Marketing at the Erasmus University of Rotterdam which-fingers crossed- I am about to finish soon. I must admit that trying to combine work with a demanding study schedule was not an easy thing and if I ever make it I will throw a great party in the Weena Office (Just kidding here)! However, Unilever provides a quite flexible environment, especially for students, and thus, I did not miss any of my classes I had to attend.
So, despite my Marketing background, I decided to do an internship in Customer Marketing, a field closer to Customer Development than Marketing. I did so, because I think it is preferable to wander around different positions and fields before deciding what you are mostly interested in. Honestly, if you think about it, internships are a good opportunity to explore your skills, talents and interests as well as gain experience and insights from different teams and departments.
The most interesting thing of my work is that being part of the CD department, means that you work for more than just one brand. Therefore, as a Skin Cleansing intern I work for Dove, Radox, Lux and Zwitzal (i.e. the baby care brand) which is much more interesting that you can imagine. You have to handle plenty of projects on a daily basis, brief agencies, collaborate with the Brand Development teams and other teams as well.
To be more specific, Customer Marketing is Marketing at the Point-of-Sale, i.e. creating the appropriate displays, key visuals, call-to-actions and make them match with the brand’s personality in order to raise awareness and drive purchase intent. As part of my daily activities, I am in constant contact with our agencies responsible for developing the assets and the visuals. It is a role involving a lot of people and responsibilities due to the variety of brands and tasks. Along with some big projects, we also have to handle other minor ones that pop up during the day. This is great as it adds a splash of variety in life!
Of course, there are days that nothing goes well. I must admit that I encountered many difficulties especially in the beginning – the transition from careless student life to being a full time employee is not the easiest thing in life!
Something else that also fascinates me is the international environment we live in. It is fantastic to interact with people from all over the world on a daily basis and be acquainted with different personalities and cultures. If you think about it, there are 500 people in the building with different backgrounds and habits. On one day, you may find yourself talking about the Brazilian carnival and on the other day discussing the Arab Spring!
Furthermore, UL has some of the most famous and successful brands in the FMCG industry. It is thrilling to work for Dove, Ben and Jerry’s or Magnum and know that you are a part of their success and that you have contributed to their beautiful story.
Therefore, now that this 6-month experience ends, I must admit that working for Unilever has been a very exciting and interesting period of my life and it gave me the opportunity to gain work experience as well as invest in my self-development in both professional and personal terms. I became more proactive and decisive as well as learnt how to operate efficiently under tight deadlines and a high level of pressure.
Overall, being part of the amazing team of UL is an experience I will always remember. I am happy for these 6 months and it was definitely worth it.
That is all from me for now!
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